Professor's Syllabus

OCEAN COUNTY COLLEGE
Professor's Syllabus

Course Title: Principles of Marketing, BUSN 134-DL, Distance Learning.

Course Description and Credit Hours: This Distance Learning Course has the same description and credit hours (3 s.h.) as described in the Ocean County College (OCC) Catalog for BUSN134 Principles of Marketing. The description follows:

A comprehensive study of the functions and institutions involved in the flow of goods and services from production to consumption. Topics included are: marketing environment and process, consumer behavior, distribution, industrial users, retailing innovations, wholesaling practices, product planning, packaging, selling, advertising, sales promotion, and pricing.

Course Attendance and Examinations: No classroom attendance is required; however, you will need Internet access and discipline for independent study. You must take tHREE proctored examinations WHICH ARE GIVEN ONLY ON SITE IN THE OCC TESTING CENTER IN TOMS RIVER, NJ.

Professor’s Information:

Professor: Mrs. Leila Metzger

Office Location: Instructional Building, Room 320

Phone Number: (732) 255-0400; ext. 2996

E-mail: lmetzger@ocean.edu

	US-Mail:	Professor Leila Metzger
		Business Studies Department
		Ocean County College
		College Drive, CN 2001
		Toms River, NJ 08754-2001

Required Textbook: FOUNDATIONS OF MARKETING by William M. Pride and O. C. Ferrell, 2nd edition, Houghton Mifflin Company. The textbook is available at the OCC Bookstore and online from the OCC Bookstore.

General Education Goals Applicable to This Course:

·         To develop the ability to solve problems by collecting, organizing, and evaluating information.

·         To develop the ability to communicate effectively through reading, listening, speaking, and writing.

·         To develop both the ability and moral sensitivity to make informed judgments concerning ethical issues.

·         To develop and demonstrate civic and social responsibility.

Course Learning Objectives:

At the conclusion of the course the student should be able to:

1.      Define marketing and describe how it has evolved in the United States.

2.      Understand the marketing concept and its importance in marketing.

3.      Analyze how external macro-environmental forces affect an organization’s marketing.

4.      Define the consumer market and describe the nature of its geographic distribution.

5.      Identify the major consumer demographics and their significance for marketers.

6.      Learn about the social, psychological, and situational influences that impact the consumer buying decision process.

7.      Gain insight into the nature and scope of the business market.

8.      Define price and relate the concept of value to it.

9.      Understand the importance of middlemen and distribution channels.

10. Identify the four parts of the promotion mix and describe the distinct features of each part.

Course Schedule:

          A detailed course schedule for textbook reading assignments, marketing applications, and course examinations will be provided when the class begins.

Textbook Readings comprise marketing theory and practice. Assignments are scheduled so that you can keep up-to-date in the course.

Reading Guides to Chapters state the specific material in each chapter that should be read, reviewed, or skipped. It is strongly recommended that you carefully read each chapter and reading guide in order to do your best work in this class.

Marketing Applications consist of the following:

1.      Participation Topics are intended to encourage research and exchange of marketing information in a businesslike setting. Full credit for each topic is based on submitting concise and meaningful responses on time. Credit is deducted for late submissions. Participation Topics must be submitted in WebCT Discussions only or credit is deducted.

2.      Case Studies are intended to encourage analysis and clearly written reports. Full credit for each case is based on concise and meaningful work submitted on time. Credit is deducted for late submissions. Case Studies must be submitted in WebCT Mail only or credit is deducted.

3.       Vocabulary and Concept Exercises are intended to increase understanding of the meaning of marketing. Vocabulary and Concept Exercises must be submitted in WebCT Mail only or credit is deducted.

Late Submission of Marketing Applications:

Marketing Application	Points Deducted for Each Day Late or Fraction Thereof
Participation Topics	5
Case Studies	2
Vocabulary and Concept Exercises	1

Examinations: There are 3 examinations that contain multiple-choice questions only. No books, notes, technology in any form, or computers are permitted. Students should call the Ocean County College Testing Center at (732) 255-0401 to ascertain their current hours for taking examinations or login to the Ocean County College Website and click on Testing to get the information. In any case you must make sure you know the current hours the Testing Center is open.

No Extra Credit assignments are available in the course.

No Make-Up Work is permitted in the course.

Maximum Assignment Scores are listed in the following table:

Assignments	Maximum Assignment Score in Points
Part I of the Course:
Marketing Application #1	10
Marketing Application #2	10
Marketing Application #3	15
Examination #1	100

Part II of the Course:
Marketing Application #4	10
Marketing Application #5	15
Examination #2	100

Part III of the Course:
Marketing Application #6	15
Marketing Application #7	10
Examination #3	100

TOTAL	385

How to Determine Your Score:

1.      PART I Average Course Score. Summate your assignment scores for Part I of the Course and divide the sum by 1.35.

2.      Part II Average Course Score. Summate your assignment scores for Part I and Part II of the Course and divide the sum by 2.60.

3.      Final Average Course Score. Summate all your assignment scores and divide the sum by 3.85.

Final Course Letter Grade will be no less than shown below:

Final Average Course Score	Final Course Letter Grade
90 and above	A
80 – 89	B, B+
70 – 79	C, C+
60 – 69	D
Below 60	F

Withdrawal: A student who wishes to withdraw during the semester should do so on the form provided by the OCC Admissions and Records Office.

Cheating and Plagiarism: The Cheating and Plagiarism Policy set forth in the OCC Policy Guidebook applies in this course. Any student aiding another student in cheating or plagiarism is considered equally guilty. The grade of zero will be given where cheating or plagiarism is evident.

Revisions to Professor’s Syllabus: Professor L. Metzger reserves the right to revise this Professor’s Syllabus. This edition is dated: January 11, 2008.

January 2008 {cj}

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Ocean County College – Principles of Marketing