OCEAN COUNTY COLLEGE
Professor's Syllabus
Professor: H.D. Schwartz
Office: Instructional Building Room: A321
Office Hours: As posted or by appointment
Phone: (609) 398-6859
E-mail: profhank@ix.netcom.com
Course Title: BUSN 170-DL Small Business Management
Semester Hours: 3
Textbook: SMALL BUSINESS MANAGEMENT, 14th
edition, by Longnecker, Moore, Petty
South-Western Publishing Co. Longenecker, Moore, Petty Small
Business Management: An Entrepreneurial Emphasis, 14e
Cincinnati, OH.
South-Western College
Publishing.
NOTE: Text
and Web Tutor Package may be purchased a Ocean
County College
Book
Store http://bookstore.ocean.edu/home.aspx
or through other sources at student’s discretion.
Description: An entrepreneurial approach to small business
management with emphasis on the importance of management skills, industry
knowledge, and strategic planning. Specific topics will include small business
creation, business plan development, marketing, operations, personnel, finance,
business law, and community responsibility.
The primary course objective is to provide students with a realistic formula
for successfully operating a small business.
Course Objectives
1. To upgrade the quality of management of small business.
2. To emphasize those aspects of management which are unique to small enterprise.
3. Develop understanding of the economic and social environment in which the small business functions.
4. To provide practice in decision making on problems pertinent to small business operation.
5. To get the student to view small business as an opportunity for a career as an owner-operator as well as an employee.
6. Learn to investigate and evaluate business opportunities.
7. Learn the importance and basics of the business plan.
Course Outline:
Chapter 1: The Entrepreneurial Life
Chapter 2: Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Chapter 4: Franchises and Buyouts
Chapter 5: The Family Business
Chapter 6: The Business Plan: Visualizing the Dream
Chapter 8: The Organizational Plan: Teams, Legal Forms, and Strategic Alliances
Chapter 10: The Financial Plan: Projecting Needs
Chapter 11: The Financial Plan: Finding Sources of Funding
Chapter 12: Planning the Harvest
Chapter 13: Customer Relationships: The Key Ingredient
Chapter 14: Product and Distribution Plans
Chapter 15: Pricing and Credit Decisions
Chapter 16: Promotional Planning
Chapter 18: Professional Management in the Entrepreneurial Firm
Chapter 19: Managing Human Resources
Chapter 20: Managing Operations
Chapter 21: Managing Risk in the Small Firm
Chapter 22: Managing the Firm's Assets
Chapter 23: Evaluating Firm Performance
Necessities: Each student will need reliable access to a computer and the Internet in order to participate in the course. Operational skills for the computer and Internet are presumed. AOL version 5 can not be used for this course.
Course Requirements:
Exams: There will be five (5) one-hour examinations during the
semester.
These exams will cover only the material studied up to the time of the exam, or
since the last exam. These exams will contain Multiple Choice Questions. The
scheduling of tests will be announced.
All Tests are administered on online
Reports and Readings: To be assigned. Please refer to Calendar Icon and
Bulletin Board on course Home Page.
Grading Scale:
A.
Examinations (30%)
B. Quality of depth of understanding of articles and Case studies. (60%)
C. Quality of contributions to class & team discussions. (10%)
|
A |
90 and above |
|
B+ |
86-89 |
|
B |
80-85 |
|
C+ |
76-79 |
|
C |
70-75 |
|
D |
60-69 |
|
F |
59 and below |
Semester Schedule:
The course schedule for Principles of Management BUSN 170-DL1 will have a starting date of January 22, 2009 and a completion date of May 13, 2009 Course schedule and assignments can be found using the Assignment & Calendar tabs of the home page. The student is reminded to check for Annocements and discussions. Chapter sequence for reading and testing is as follows: TBA
Statement of Plagiarism: Students should refer to the student handbook and review Policy #5180. Consider defining plagiarism. Plagiarism is the presentation of the work of others as your own; it is not limited to copying the work of another student. Copying from Encyclopedias or texts and cutting and pasting the work of others from Internet sources often are not considered plagiarism by many students; they are forms of plagiarism. You must paraphrase such material in your own words and cite the source you obtained the material from when writing a paper. You must also paraphrase material from a text in an open book exam rather than copying sections into an answer. If you do present someone else’s work verbatim, you must frame it in quotation marks and cite the source in a footnote. Such quotations should be used sparingly as a paper should be primarily your work rather than a string of quotations.
Course Etiquette: All cell phones and pagers should be turned off in class. Students should arrive on time for class and should respect classmates by not engaging in conversations while others are speaking in class. Films are intended as an educational experience and should not be viewed as a time to absent oneself from class or to engage in conversation. When you take part in a group activity, please respect other group members and be prepared to do your fair share. Please contact group members via course e-mail if you are unable to complete your part in a group assignment so that the group can compensate accordingly.
Campus resources and services:
Tutoring is available in the Writing Lab if you require help with writing a paper. (Contact Mrs. Boese (first floor Russell Building) for an appointment.) The Disabilities Resource Center (second floor library) provides testing and counseling if you think that you may have a learning problem. The Multipurpose Computer Lab (third floor Library) is available for writing papers and has many specialized programs (e.g. Text enlargement) as well. The Counseling Center provides academic and personal counseling. In addition, Student Success Seminars are scheduled each week and are posted on the college website (www.ocean.edu) under “Campus Resources and Services.” See the College website for information on WebAdvisor which provides access to course schedules, registration, and grades and Campus Cruiser which provides free e-mail for all students.
Disclaimer: The schedule and procedures described in this course outline are subject to change depending upon the needs of the class.
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Copyright 2003, 2004, 2005,
2006, 2007, 2008 |
