Professor's Syllabus for BUSN 170-DL

Professor: H.D. Schwartz

Office: Instructional Building Room: A321

Office Hours: As posted or by appointment

Phone: (732) 255-0400 Extension: 2425

Course Title: BUSN 170-DL Small Business Management

Semester Hours: 3

Textbook:    SMALL BUSINESS MANAGEMENT, by Longnecker, Moore, Petty
South-Western Publishing Co.   Longenecker, Moore, Petty Small Business Management: An Entrepreneurial Emphasis,
Cincinnati, OH. South-Western College Publishing.

NOTE:   Text and Web Tutor Package may be purchased a Ocean County College Book Store, or through other sources at student’s discretion.

Description: An entrepreneurial approach to small business management with emphasis on the importance of management skills, industry knowledge, and strategic planning. Specific topics will include small business creation, business plan development, marketing, operations, personnel, finance, business law, and community responsibility.
The primary course objective is to provide students with a realistic formula for successfully operating a small business.

Course Objectives

1. To upgrade the quality of management of small business.

2. To emphasize those aspects of management which are unique to small enterprise.

3. Develop understanding of the economic and social environment in which the small business functions.

4. To provide practice in decision making on problems pertinent to small business operation.

5. To get the student to view small business as an opportunity for a career as an owner-operator as well as an employee.

6. Learn to investigate and evaluate business opportunities.

7. Learn the importance and basics of the business plan.

Course Outline:

PART 1 – Entrepreneurship and Small Business

1. The Winning Hand of Entrepreneurship

PART 2 – Entrepreneurial Strategy

2. Strategies that capture Opportunities3. E-Commerce Opportunities

4. Global Opportunities

PART 3 – Pursuing New Venture Opportunities

5. Startups and Buyouts

6. Franchising Opportunities

7. The Family Business

PART 4 – The New Venture Plan

8. The Role of the Business Plan

9. Developing the Business Plan

10. Management Teams, Organizational Forms, and Strategic Allances

11. Selecting a Location and Planning the Facilities

12. Projecting Financial Requirements

13. Finding Sources of Financing

14. Exit Strategies

PART 5- Small Business Marketing

15. Customer Service, Product, and Distribution Strategies16. Pricing and Credit Strategies

17. Promotional Strategies

PART 6- Small Business Management

18. Professional Management in the Growing Firm

19. Managing Human Resources20. Quality Management and the Operations Process

21. Social and Ethical Issues

PART 7-Financial Management

22. Evaluating Financial Performance

23. Managing the Firm's Assets

24. Risk and Insurance

Epilogue Visualizing the End: Building a Legacy

Necessities: Each student will need reliable access to a computer and the Internet in order to participate in the course. Operational skills for the computer and Internet are presumed. AOL version 5 can not be used for this course.

Course Requirements:
Exams: There will be five (5) one-hour examinations during the semester.
These exams will cover only the material studied up to the time of the exam, or since the last exam. These exams will contain Multiple Choice Questions. The scheduling of tests will be announced.
Tests may, with approval of the professor, be taken by contacting the Ocean County College Testing Center at 732-255-4000 X2240, or by Arranging for a proctored examination. Students unable to use the Ocean County College Testing Center are advised to contact the Professor for details and suggestions on arranging for a proctored examination.

Reports and Readings: To be assigned. Please refer to Calendar Icon and Bulletin Board on course Home Page.

Grading Scale:

A. Examinations (30%)
B. Quality of depth of understanding of articles and Case studies. (30%)
C. Quality of contributions to class & team discussions. (40%)

A	90 and above
B+	86-89
B	80-85
C+	76-79
C	70-75
D	60-69
F	59 and below

Semester Schedule:

The course schedule for Principles of Management BUSN 170-DL1 will have a starting date of September 3, 2008 and a completion date of December 21, 2008. Course schedule and assignments can be found using the Calendar Icon of the home page. The student is reminded to check the Bulletin Board for announcements and discussions. Chapter sequence for reading and testing is as follows: TBA

Statement of Plagiarism: Students should refer to the student handbook and review Policy #5180. Consider defining plagiarism. Plagiarism is the presentation of the work of others as your own; it is not limited to copying the work of another student. Copying from Encyclopedias or texts and cutting and pasting the work of others from Internet sources often are not considered plagiarism by many students; they are forms of plagiarism. You must paraphrase such material in your own words and cite the source you obtained the material from when writing a paper. You must also paraphrase material from a text in an open book exam rather than copying sections into an answer. If you do present someone else’s work verbatim, you must frame it in quotation marks and cite the source in a footnote. Such quotations should be used sparingly as a paper should be primarily your work rather than a string of quotations.

Course Etiquette: All cell phones and pagers should be turned off in class. Students should arrive on time for class and should respect classmates by not engaging in conversations while others are speaking in class. Films are intended as an educational experience and should not be viewed as a time to absent oneself from class or to engage in conversation. When you take part in a group activity, please respect other group members and be prepared to do your fair share. Please contact group members via course e-mail if you are unable to complete your part in a group assignment so that the group can compensate accordingly.

Campus resources and services:

Tutoring is available in the Writing Lab if you require help with writing a paper. (Contact Mrs. Boese (first floor Russell Building) for an appointment.) The Disabilities Resource Center (second floor library) provides testing and counseling if you think that you may have a learning problem. The Multipurpose Computer Lab (third floor Library) is available for writing papers and has many specialized programs (e.g. Text enlargement) as well. The Counseling Center provides academic and personal counseling. In addition, Student Success Seminars are scheduled each week and are posted on the college website (www.ocean.edu) under “Campus Resources and Services.” See the College website for information on WebAdvisor which provides access to course schedules, registration, and grades and Campus Cruiser which provides free e-mail for all students.

Disclaimer: The schedule and procedures described in this course outline are subject to change depending upon the needs of the class.

Prepared: September 2002
Revised: January 2003 {cj}
Revised: September 2004 {cj}
Revised: March 2005 {cj}
Revised: August 2005 {cj}
Revised: April 2007 {cj}
Revised: September 2007 {cj}
Revised: January 2008 {cj}
Revised: May 2008 {cj}

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