056B College Catalog - Ocean County College
056B

College Catalog

Search Catalog

Principles of Advertising

BUSN - 270

Credits: 3

Catalog Year: 2017

A study of various types of advertising, including newspapers, magazines, direct mail, radio, television, outdoor advertising and internet advertising. Current practices of advertising preparation, appeal, copy selection and layout techniques are analyzed.

Prerequisites

BUSN 134 or consent of instruct 30C3 or

More

0