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Continuing & Professional Education Business provides you with a variety of classes and certificate programs to enhance your professional skill set.

red, white, and blue ribbonBookkeeper Certification Stand Alone CEBM-739

Earn the Bookkeeping Certification Credential without the QuickBooks component. Testing for the Certified Bookkeeper credential is an additional cost.

REQUIRED: Multiple Textbooks

11.5 CEU

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Bookkeeping & QuickBooks Certification CEBM-741

Prerequisite: Able to do simple math without a calculator, proficient navigator on PC Windows platform, save files on USB flash drive.

Earn 2 Credentials in 1 Semester! Get a certificate in QuickBooks-Bookkeeping & Accounting software program and become a Certified Bookkeeper. Bookkeeping experience is not required. We issue certificates of completion for each of the 6 subjects that you complete successfully. For the Certified Bookkeeper CB Credential, pass the American Institute of Professional Bookkeepers AIPB required exams and receive your professional certification. If you are a bookkeeper with at least 2 years of work experience, successfully pass 3 separate examinations, and sign the ethics code, you earn the right to put CB after your name. Receive professional development training and support for resume writing & interview skills as part of our program. Testing for the Certified Bookkeeper credential is an additional cost.

REQUIRED: Multiple Textbooks

17.2 CEU

QuickBooks Certificate CECI-748

Prerequisite: Able to do simple math without a calculator, proficient navigator on PC Windows platform, save files on USB flash drive.

We offer hands on instruction for the latest QuickBooks software. Add this ideal skill to your resume and increase your hiring potential in a highly competitive job market. QuickBooks is essential for the small business owner to assist with tracking credits, debits, payments, payroll, and other accounting needs.

5.2 CEU

Call 732.255.0409 for course offerings.

Effective social media & digital campaigns go beyond simple posts and soft skills. They require planning & executing a strategy based on industry knowledge, research, measurable interactions, analytics, and readjustments throughout the process. The Digital Blueprint Certificate, brought to you by CPE and the NJ Small Business Development Center, gives entrepreneurs & small business owners the opportunity to gain skills in digital technologies, including social media, website development, and optimization techniques. Earn this certificate by successfully completing 8 courses, 6 core & 2 electives.

REQUIRED: 100% attendance.

See more at www.mosbdc.com/training/digital-blueprint-certificate-program.

CORE CLASSES

Social Media Strategy CECI-718

In today’s market, it is essential to approach social media with a sound strategy that’s the right match for your small business. From Facebook Business Fan Pages, to Twitter, to LinkedIn & Google+, discover the most efficient & effective tools to help sustain business growth.

0.3 CEU

Call 732.255.0409 for course offerings.

Planning Your Website CECI-719

Learn the biggest mistakes to avoid when building a website and the information the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

0.3 CEU

Call 732.255.0409 for course offerings.

Intro to Google AdWords CECI-726

Your website isn’t effective if the major search engines can’t find it. Understand how to improve website visibility. Learn SEO best practices to follow. Ask to have your website critiqued during the session.

0.3 CEU

Call 732.255.0409 for course offerings.

Social Media B2B- LinkedIn & Google+ CECI-721

Does your business provide products & services to other businesses? LinkedIn & Google+ are social networks that focus on business & professional connections. Learn the basics & benefits of creating a presence on these 2 platforms.

0.3 CEU

Call 732.255.0409 for course offerings.

Social Media B2C- Facebook & Pinterest CECI-722

Does your business provide products & services to consumers? Facebook & Pinterest are social networks that focus on reaching the consumer & retail markets. Learn the basics & benefits of creating a presence on these 2 platforms.
0.3 CEU

Call 732.255.0409 for course offerings.

Intro to Google Analytics CECI-723

Does your website have impact? Is your marketing strategy effective? Learn to use the powerful free reporting tool that is Google Analytics to measure your marketing efforts and website effectiveness.
0.3 CEU

Call 732.255.0409 for course offerings.

ELECTIVES CHOOSE 2

Content Marketing & Blogging CECI-724

Do you already have a website? Do you want to rank higher in search engines, highlight your expertise, and provide education & information to get new customers? Blogging is a great way to accomplish all these things. Learn the basics including blogging platforms, layout & vocabulary, blogging benefits, content creation, and creating a blog editorial calendar.

0.3 CEU

Call 732.255.0409 for course offerings.

Social Media- Using Twitter & Instagram CECI-725

Is your business ready to expand its social media reach to include using hashtags, microblogging, and images? Twitter & Instagram are social networks that focus short messages & images that optimize the use of hashtags for search. Learn the basics & benefits of creating a presence on these 2 platforms.

0.3 CEU

Call 732.255.0409 for course offerings.

Intro to Google AdWords CECI-726

Learn the basics of Google AdWords to identify unique keywords & phrases that consumers are currently using to find your business and competitors. Write text ads, prepare landing pages, and set up your first paid search advertising campaign.

0.3 CEU

Call 732.255.0409 for course offerings.

You’ve built your website. Now it’s time to develop an email marketing program. Learn to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Develop compelling content. Review how to create your emails, style guidelines, and their frequency. Assess the results of your email campaign.

0.3 CEU

Call 732.255.0409 for course offerings.

CPE partners with the Monmouth/Ocean Small Business Development Center to offer business development workshops. The MOSBDC provides small & new businesses with consulting services in a variety of areas such as management, finance, and business start-up. For information about these services, call 732-255-0468 or visit www.mosbdc.com. All classes are at the OCC Main campus.

Business Start-Up Workshop CEBM-231

Examine the legal forms of ownership. Learn to register a business and set up bookkeeping records. Develop an understanding of financial statements, insurance, licensing, payroll, and taxation. Fee includes textbook.

0.6 CEU

Call 732.255.0409 for course offerings.

Financing a Small Business CEBM-232

Learn about SBA loans, venture capital, working with local banks, the use of a business plan to secure financing, and services provided by the Small Business Development Center.

0.3 CEU

Call 732.255.0409 for course offerings.

A Business Plan CEBM-233

Comprehensive plans include sales forecasts, market identification, personnel, and income projections. Learn to make your plan convincing. Fee includes workbook.

0.35 CEU

Call 732.255.0409 for course offerings.

Recordkeeping for Small Business CEBM-276

Understand financial statements, including their development, use, and effective methods of analysis. Using business & accounting software, study the general accounting cycle and its reflection on business transactions. 0.6 CEU

Call 732.255.0409 for course offerings.

Marketing Strategies for Small Business CEBM-277

Learn about target marketing & segmentation, types of competition, databases, and internal analysis. Build a customer database and create a viable marketing mix through advertising, promotions, and sales.

1.5 CEU

Call 732.255.0409 for course offerings.

HR Management-The Fundamentals CEBM-745

Our course is ideal for those with 0-2 years of experience in Human Resources. Learn solid HR practices and the role the HR professional plays in business. We discuss linking the HR function to business success and relationships. Learn about the areas in which you can focus your career path such as compensation, legal compliance, performance management, and recruitment.

1.2 CEU

Employment Legal Issues for HR Professionals CEBM-746

We designed our course for professionals new to HR and those seeking to stay current with laws and changes. We present federal and state labor laws, workplace law, employment laws for hiring & termination, and laws for ADA, COBRA, FMLA, HIPAA, Payroll, and Retirement Plans.

1.2 CEU

Retention, Employee Engagement, Reward & Recognition CEBM-747

Learn the business cases for reward/recognition programs, why they are necessary and how they work. Discover how to measure employee engagement and retain high performing employees longer. Gain insight on developing and managing programs for the workplace.

1.2 CEU

Call 732.255.0409 for course offerings.

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Our new certificated program is a perfect way for you to begin your Paralegal Career path. We include four areas of concentration: Legal Correspondence, Legal Office Procedures, Legal Project Management, and Legal Terminology. We get you ready to work in a law office supporting attorneys and paralegals with correspondence, meetings, and project work. Our teacher is an attorney.

REQUIRED: Multiple textbooks. We recommend our Microsoft Office Specialist Certificate-CECI-785 to round out your career readiness as a Legal Office Assistant.

9 CEU

Call 732.255.0409 for course offerings.

red, white, and blue ribbonThe red, white, & blue ribbon distinguishes this program as a Department of Veterans Affairs approved Veterans’ Educational Benefits program.

Contact Us!

Karen Albrecht
732-255-0400 EXT 2094
kalbrecht@ocean.edu

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