Why Study Marketing at OCC?
Marketing is a creative and strategically vital field that sits at the center of how organizations connect with customers and drive growth. From global corporations to non-profits, every organization relies on marketing professionals to attract and retain supporters. The rise of digital platforms and data-driven advertising has expanded the field’s importance, blending creative thinking with quantitative analysis. Whether you are interested in brand management, social media, or market research, marketing offers a diverse range of career pathways where skilled professionals are highly valued in every industry.
What You Will Learn
A student pursuing a Marketing degree will develop a dynamic blend of creative, strategic, and analytical skills needed to connect organizations with their target audiences and drive sustainable business growth in an increasingly competitive and digitally driven marketplace. Through coursework in consumer behavior, market research, brand management, digital marketing, advertising, and strategic planning, students will learn how to identify and understand customer needs, craft compelling messages, build powerful brands, and design and execute effective marketing campaigns across both traditional and digital channels.
Core skills and competencies include:
- Master the marketing mix to develop strategies that align product, price, place, and promotion
- Analyze consumer behavior to understand purchasing motives and influence target audiences
- Plan and execute digital campaigns across SEO, social media, email, and content platforms
- Design market research studies and use data analytics to measure campaign performance and ROI
- Build and manage brand identities while crafting persuasive messaging for diverse media channels
- Develop comprehensive go-to-market plans including segmentation and competitive positioning
- Manage sales functions and use CRM systems to build long-term customer loyalty and retention
Where Passion Becomes a Career
Marketing is a field where creativity meets strategy. Because every organization—from global brands to local non-profits—needs to reach an audience, your skills will always be in demand. By choosing the Marketing concentration, you aren’t just learning how to sell. You are learning how to build brands, understand human behavior, and master the digital tools that define the modern economy.
Transfer Opportunities
Credits earned at Ocean County College transfer to four-year colleges and universities, giving students the flexibility to continue their education at accredited institutions.
Connect with our Transfer Services team to ensure a smooth path to your bachelor’s degree.
At A Glance
Length
60 credit hours
~2 Years to Complete
Cost
For Ocean County Residents
Summer – $206 per credit
Effective Fall – $216.00 per credit
Modality
In Person
Academic Pathways
This program is designed to transfer. Where you go next is up to you! After earning your degree at OCC, seamlessly transfer your credits to a four-year college or university, setting the stage for continued academic and career success.
Associate
Develop a foundational toolkit in consumer behavior and the marketing mix while gaining hands-on experience with modern digital platforms.
Bachelors
Transfer to a four-year institution to specialize in high-level market research, brand strategy, and complex global marketing management.
Career
Enter the workforce as a digital marketing coordinator, social media manager, or sales professional across the retail, corporate, or non-profit sectors.
Have any Questions?
Contact the HUB
Learn More
Take The Next Steps
