Business Administration A.S. – Data Analytics Option
- Who decides which customers a business should target in its next ad campaign?
- Who analyzes patterns in behavior that are connected to financial fraud?
- What data is provided to business managers to assist them in making better business decisions?
All of these questions can be answered through the field of Data Analytics .
- You are interested in coding or studying human behavior; it is perfect for those with statistics skills who are also interested in things like sociology and anthropology.
- You have critical thinking skills and enjoy working with numbers to solve complex problems.
- You are detail-oriented, organized, and like working in a structured environment.
Academic Pathways
After completing a Bachelor’s degree, students can continue on this pathway with their education. Students can consider a master’s degree in Business Analytics or Data Science. A PhD in Business Data Science is also offered by NJIT Martin Tuckman School of Management.
Possible transfer opportunities in this field include: BS in Business Analytics and Data Science (NJCU), B.S. in Data Science or BS Business (NJIT), BS Data Science and Analytics (Thomas Edison), BS Business Administration, concentration Business Analytics (Montclair), BS in Data Science or minor in Business Analytics (Ramapo), BS in Business Analytics and Information Technology (Rutgers), BSBA Business Analytics (Rider), and BS Business Studies concentration Business Analytics (Stockton).
Students will have opportunities to gain certificates in Tableau and/or Microsoft Azure at OCC. Numerous industry-recognized credentials can be independently sought by students after completing their formal education. Examples include:
- CompTIA Data+
- Cloudera Certified Associate (CCA) Data Analyst
- Microsoft Certified: Data Analyst Associate
- SAS Certified Data Scientist
- Certified Analytics Professional (CAP)
- Dell EMC Proven Professional Data Scientist Associate (EMCDSA)
- ProCertification of Professional Achievement in Data Sciences
- Amazon Web Services (AWS) Big Data Specialty Certification
Faculty Biography
Katherine Toy, Lecturer II in Business Studies, is available to contact for further information. In addition to teaching Economics here at OCC, she manages the Business Lab. This lab includes Bloomberg terminals which provide a wealth not only of financial data but also an advanced query language for data retrieval and analysis. She has also participated in joint initiatives between OCC and leading industry and educational partners.
In the Summer of 2018 she travelled to NJIT to participate in the IBM Predictive Analytics Modeler program, and more recently participated in the Intel “Train-the-Trainer” program remotely in early 2021. She is eager to advise students seeking an education and career in Business and Data Analytics, and encourages students to contact her regarding grant-funded opportunities to receive industry recognized credentials in finance, data visualization, and machine learning.
Katherine received her BA and PhD in Economics from the University of Pennsylvania, with specialty fields in Finance and Monetary Policy. Early in her career she held various positions with government and industry employers such as Dun & Bradstreet Technical Economic Services, where she served as an Applications Development Analyst. Most of her career however has been spent in education, as she has taught college-level Economics for several decades. You can contact Dr. Toy at ktoy@ocean.edu or extension 2424.
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